NarraText  Business Story Structure
  • The Business Story is generally initiated by an "inciting incident" (i.e. a crisis or quest for information). The background  for the incident is described in the Story Setting that preceded and led up to  the incident (crisis/quest). The story progresses to find a solution to mitigate the problem (or answer to a question) and to implement the results in order to resolve the crisis or to answer the question.
  • The Business Story Structure presented here is an adaptation and extension of Gustav Freytag's  Pyramid (Dramatic Arc) designed to accommodate an actionable Business Narrative.
  1. Story Parts- these are adaptations taken from Freytag's Pyramid with extentions from a 5-part structure, originally articulated by Freytag, to a 7-part structure to accommodate business story-telling dynamics.
  2. Time Line - this is the chronological sequencing of the story's alternating Event-State sequences.  Sometimes the story sequencing is based on Discourse Structure rather than Event (Chronological Structure) depending on the author's rhetorical motives.
  3. Story Lines - the text content usually tells a story that consists  multiple interwoven story lines, each line tracing the events and states of actors corresponding to business products, services, customers, vendors, employees, etc.  Individual story-lines can be extracted to tell the story they encapsulate.
  4. Extraction Vector - each story line can be represented by a vector consisting of story-line made up of story roles: Setting, Actor, Prop, Event, State, Activity, Goal, and Expository information. The extraction vector maintains the sequencing of information as it was captured from the original text.